Tuesday, 21 September 2010
I was recently commissioned by The British Fashion Council to make a fashion film for Yoox.com. The premise of the film was to showcase the sustainable fashion section of the BFC called Estethica. I worked with the Estethica Curator's Flippo Ricci, Orsala De Castro and stylist Charty Durrant to devise a film that showed a selection of their designers in an interesting new way avoiding the cliches of green fashion. The film features model Audrey Marnay in a monochrome cardboard world. The score was composed by Peter Mackenzie, the set by Helen MacIntyre and cinematography by James Moriarty. The title is meant to reflect the cyclical nature of sustainable fashion.
The finished film is available to view at Somerset house during this London Fashion Week plus online on Yoox.com and The London Fashion Week websites.
View the film here.